Another way to make certain that you are spending for the right guy is by looking for proofs. When searching, it is likely that you’re going to choose from a list of two, three, or so candidates. You mustn’t have second thoughts in asking each for projects they did in the past. These are items in their portfolio. Those who successfully optimized sites wouldn’t have any trouble presenting evidence. Meanwhile, those who can’t show any might not really have anything to back their claims up.
Proofs of jobs done well can also come from other people. Find feedbacks. The internet can be the source of almost everything and when someone likes (or hates) an online firm, it’s impossible not to find them. Investigate the feedbacks and identify whether they are genuine or mere publicity. This can give you a clearer idea of who the real deal is.
Finally, listen and consider all the techniques that the SEO expert plans to implement. Make sure that you don’t get carried away by flowery words or charming personality. These may not be bad, but the more crucial is the essence of the speech and outputs that back it up. If the claims are realistic and practical, then you probably have found a worthy candidate right there.