Sunday, September 8, 2013

Challenges Of Blogging For SEO

Blogging is absolutely useful in search engine optimization (SEO). It boosts visibility as well as the site’s reputation. However, they don’t come without challenges. Anyone who has worked on optimizing web pages through blogs knows how much toil it requires. If you’re clueless, then let’s talk about the most common problems bloggers face when writing. In the end, gauge how much hard work it can truly be.

Lack of motivation— When you do the same thing over and over, there’s a tendency to lose focus and forget why you are doing it in the first place. Everything seems routine and nothing is exciting anymore. Hence, writing becomes a drab. Usually, the inability to work on a blog post is blamed on the absence of the Muse. While the infamous “block” is an authentic experience of any writer, it’s not right to blame it all the time. Too often, the true reason for one’s writing failure is the utter lack of motivation.  It’s just not easy to stay enthusiastic for a long time.

Lack of ideas to write about—If you have been blogging for some time, the feeling like you’ve run out of things to talk about may dawn. This is understandable especially if you create entries on a regular basis. It just feels impossible to come up with something new without sounding old. 

Overly popular keywords—Keywords are essential in SEO but since a lot of businesses are into the process, certain keywords become prevalently used. This increase in competition decreases chances for profit.

Monday, January 7, 2013

Additional Insights On Becoming An SEO Expert

Last month, I shared a couple of ideas on becoming the SEO expert every business website is looking for these days. Here are two more which can get you started on this goal.

You must have an insatiable love for reading. This is undoubtedly one of the skills you can’t take lightly. You see, the trends in technology and marketing are extremely dynamic. They change at a rapid pace and if you don’t delve into reading voraciously, you might end up outside the loop. Now, you wouldn’t want this to happen, would you? That would mean building a less-than-superior reputation for yourself and your business.

Finally, you should be service-oriented at all times. Bear in mind that SEO is not just about selling the product or service. It’s about informing the public and caring for their needs. It’s all about after sales work too. The chief end in everything you do must be to satisfy the customers. If you don’t prioritize this, then your business will likely not last very long regardless of how good your offering is.

These are some of the most important skills you should have in order to become an SEO expert. If you already have them, then you may be ready to engage in the battle. If not yet, then take the time to hone the skills and be the expert you wish to become or have a talk with a specialist in the field who could be of help.

Wednesday, December 19, 2012

Become An SEO Expert: Basic Skills You Must Have

Being an internet marketer doesn’t automatically make you an expert in search engine optimization (SEO). The difference of the two is basically thousands, if not millions of hits. The former is just concerned in sales while the latter is concerned in a whole lot of other things such as integrity, reputation, and lasting credibility in the field. If you want to become an SEO expert, there are some basic skills you need to have.

First, you should know how to write. If you have never written before, don’t panic. As long as you have a good command of the language and you are willing to learn, you can definitely find your way around copywriting.

As a search engine expert- wannabe, you have to understand the value of content. The online public does not exactly search for images or videos most of the time; they search for information or content. If you can write quality content optimized by certain keywords, people will likely find you more easily.

Of course, you have the option to hire someone to do the writing in your instead. However, if you truly want to be an expert in the field, you cannot afford not to write. Writing campaign is the pulse of SEO and without knowing how to write, you can never call yourself an expert.

Another thing you must have is web analytic skills. Training yourself to become an SEO expert means training yourself to observe how the online public behaves particularly when on your site. This will enable you to gauge how successful your efforts are.  If they don’t seem to work, you would be able to modify them as soon as you notice fruitlessness. If they seem to be working well, then you can keep right on track. Being able to analyze the behavior of your prospects can help you stay right on top of the game.

Wednesday, October 17, 2012

Tips When Hiring An SEO Expert

Look for SEO experts who have been around for some time. Of course, they should have their own sites that are ranking favorably. That’s a practical way to gauge whether they walk as they talk. How can you believe someone who claims to be an expert but is in the farthest spot of the search engine results pages, right? That would be an utter contradiction!

Another way to make certain that you are spending for the right guy is by looking for proofs. When searching, it is likely that you’re going to choose from a list of two, three, or so candidates. You mustn’t have second thoughts in asking each for projects they did in the past. These are items in their portfolio. Those who successfully optimized sites wouldn’t have any trouble presenting evidence. Meanwhile, those who can’t show any might not really have anything to back their claims up.

Proofs of jobs done well can also come from other people. Find feedbacks. The internet can be the source of almost everything and when someone likes (or hates) an online firm, it’s impossible not to find them. Investigate the feedbacks and identify whether they are genuine or mere publicity. This can give you a clearer idea of who the real deal is.

Finally, listen and consider all the techniques that the SEO expert plans to implement. Make sure that you don’t get carried away by flowery words or charming personality. These may not be bad, but the more crucial is the essence of the speech and outputs that back it up. If the claims are realistic and practical, then you probably have found a worthy candidate right there.

Tuesday, October 16, 2012

Finding The Worthy Candidate For An SEO Job

Hire a pro!

Search engine optimization (SEO) has become a prevalent procedure in any online business who wants to successfully thrive in the World Wide Web. As competition can be harsh, entrepreneurs want to ensure that they have the upper hand. One of the things they do is hire an SEO company.

What’s the benefit of hiring a pro to optimize your website? Isn’t that an utter waste of money? Well, the answer may be yes and no.

See, it’s true that hiring an SEO company may cost and the money can go to waste, but this is only when you end up hiring the wrong guy. When you are prudent enough in choosing the right guy, then you’ll surely get the value for your money; perhaps even more.

Now, how can you exactly pick the right person?

Perhaps one of the most practical things to do is ask around. A friend or family member who has had an experience with an SEO firm or expert may be able to recommend someone they have already tried. If they have had a bad experience with anyone, then they can caution you too. Personal referrals can save you the trouble of kissing every toad and leading you straight to the prince.

In case that no one you trust can recommend anyone, it’s time to do the scouting yourself. The simplest and fastest way is to go online and do your research.

Wednesday, September 12, 2012

Use YouTube For Your Business

Upload clips of presentations and speeches you’ve given. Uploading parts of the speeches or presentations you have done in the past can add to your credibility. It doesn’t only demonstrate your skills but also prove your authority. This is undoubtedly one of the advantages of using Youtube for business. It helps establish your expertise in the field.

Upload testimonials. Word-of-mouth marketing is still very effective to date. The easiest way to get it online is by testimonials. If you can upload videos of satisfied clients talking about how happy they are doing business with you, then it would be a lot easier for viewers to trust you too.

Enhance your videos. Remember that that the viewing public are wise. They can tell whether your video was professionally done or not. They can also pinpoint whether you know more than the basics. To make their impression better, don’t forget to enhance your videos by adding special features. Think of language options, insight, quick capture, audioswap, and the likes. They can not only get your viewers more engaged but also convince them that you know what you’re doing.

Be visible. Being visible is also a technique in using Youtube for business. By this we don’t mean uploading one video after another, though.  To be visible means to show people that you are indeed a member of the same community. Check out their videos and comment on them. This will let them know that you’re more than just an entrepreneur; you are willing to have a relationship with them. This rapport can go a long way.

Tuesday, September 11, 2012

Techniques In Using Youtube For Business

Using Youtube for business has certainly gone viral. The social media is no longer just for sleep walking dogs or barking cats, but for entrepreneurs who want to win a market too. If you’re an entrepreneur yourself and totally clueless as to how to exhaust the social site for your enterprise, here are some ways how to:

Create introductory videos. Making a video to introduce your company, product, or service can be helpful in creating public awareness. People remember the things that they watch more easily than those that they just read or listen to. Hence, they can recall you faster when you show them your video. Don’t fret, videos like this aren’t supposed to be lengthy and costly. A motto or a brief description of what you do would suffice. Click here to learn how to do proper video production.

Create videos for tips. Giving tips is also one of the best ways to use Youtube for small business. People are drawn to those who give them smart pointers because they love learning something new. Naturally, if you provide them valuable tips that they can benefit from, they would always go back for more. Consequently, they would trust and support you more too.

Conduct an interview with an expert. People love listening to experts. If you could get to interview one and share the video with others, your business can benefit tremendously. For one, the public will think that you’re reputable as an expert wouldn’t have wasted time on you if otherwise.  Two, because the expert willingly spoke with you, you’re probably a budding expert, if not a full-fledged, too.