Monday, August 27, 2012

Two Ways You Can Learn SEO For Free

Chamber events — This may not come as often as you want but whether you live in a huge city or small town, there must be some events you can attend to learn more about running a business. You can meet experts and newbies alike in these gatherings from whom you can learn a great deal. Events like these are usually free of charge so there’s nothing to worry about. Just contact your local chamber of commerce or find some activities online.

SEO E-books — You can also learn SEO for free by reading e-books. Some experts are generous enough to share their know-how by writing them down. Reading works like these can be useful because they come from first-hand experience. While you’re not supposed to follow everything it says, you can get a good picture of the realities of SEO and prepare for it. Some e-books may cost nothing while some may be for sale. If one believed to be truly insightful and practical has a price, don’t hesitate to shell-out some cash. Chances are it can’t be too expensive. The benefits can surely be worth more than the investment. In the end, it would still seem more like a giveaway.

Sunday, August 26, 2012

How To Learn SEO For Free

Search engine optimization (SEO) is a popular topic in the world of online business. It is the process of improving a site’s visibility in the search engine results pages (SERP) so more people can access it. As you know, the more visitors a site has, the bigger its earning possibility becomes. In this article, let’s talk about how to learn SEO for free so you can take your business to a whole new level of success.

First, you should understand that SEO is a complex procedure. If you want surefire victory the soonest possible time, the best thing to do is hire a pro. He or she is trained in dealing with the intricacies of how search engines work as well as the competition; hence climbing the SERP can be less arduous. But of course, it would still help if you understand the basics of SEO. Luckily, you can get search engine optimization tutorial free of charge through the following:

SEO Blogs — There are tons of blogs which talk about SEO and the myriad of topics that come with it. This is advantageous in a lot of ways, but can also be unfavorable to an extent. How? Well, as you can imagine, having loads of options doesn’t make choosing easy. While blogs in the same niche must talk about the same things, not all of them are equally informative and comprehensive. Therefore, it is crucial that you practice shrewdness when you choose a blog to learn SEO for free.

SEO communities — Forums are also a great avenue to learn about how to optimize a website. Just like blogs, they are not created equal, but a number of great ones can truly be beneficial. Before joining any, it would be ideal to do a little research. Look for a community that has good feedbacks from both members and visitors. It will not only serve as a place for troubleshooting issues but for meeting new friends too.

Tuesday, August 14, 2012

Pointers When Writing A Video Script: Part 2

Continued from this previous post...

Writing video scripts also necessitate brainstorming. Once you have watched some sample ads, take note of their strengths and weaknesses and decide on which could help you with your own project. If you’re running a business from home, you can solicit the help of the family to determine which elements and concepts could actually work better. Knowing what others think is very crucial when writing a script because what works for you will not always work for the rest. Listening to other people’s opinion can help you come up with a more objective script.

When you’re already on the process of writing the script, remember to prefer the pronoun “you” over “we”. This is just a simple way of making the audience know and feel they are valued and cared for. Of course, they would love to hear your story, but don’t get too absorbed in yourself. If you’re sharing your story, make sure that it’s in the most concise way possible. Also, it must be for the eventual benefit of the viewers.

Finally, proofread. Writing a video script doesn’t end once the last sentence is completed. It has to be proofread multiple times until it is smooth and polished. Don’t stop until you think that all the words are sounding sensibly and gliding well.

Sunday, August 12, 2012

Pointers When Writing A Video Script

When it comes to promoting your website or business online, sometimes it helps that you produce your own marketing videos.

Marketing videos are definitely in demand. They are proving to be quite effective in business promotion so a growing number of entrepreneurs are getting more hooked to them. If you are thinking of giving the strategy a try, this article is for you. Here you will learn of some crucial pointers when writing a video script.

The script is going to be the backbone of your video so you need to spend ample time in crafting it. Even if you are hiring a pro to produce a video in your behalf, the script has to be well-thought of. You must also work closely with the video maker to ensure that what they are doing is faithful to your company’s mission and vision.

The first thing to keep in mind is your target audience. Knowing who you are making the video for can make things a lot easier because you can concentrate all your efforts in winning this particular crowd. You would know what words, visual effects, and musical scoring would work best for them. You would also know exactly what they need and expect.

After knowing who your audience is, the next thing you need to do before writing a video script is research your competition and watch their videos. Now, don’t get the impression that you are being taught to cheat here. The reason why checking out others’ videos is logical is it can give you an idea of what the current trend is. This is useful so you can anticipate the approach would work more efficiently. Of course, the goal is to come up with something fresh and original. But, the ideas from the competition can actually make it easier for you to reach this goal.

To be continued...

Monday, August 6, 2012

Top Social Bookmarking Sites For Business Promotion

There are many popular sites for social bookmarking. If you are not familiar with them, check these out:

StumbleUpon - StumbleUpon is a definite crowd favorite. After registration, the system will ask you to enter your hobbies and interests. Once you’re done, you will simply click on the “Stumble” button and it will already show you sites that are relevant to what you have just entered. It’s fantastic because it doesn’t only pick any website but quality ones. Many users get addicted to it because it has an amazing reservoir of fresh and superior content.

Delicious - Delicious is one of the very first bookmarking sites that went live on the web and it remains to be on the top three. It has a cool tagging system that allows you to categorize everything according to your pleasure. You can also access the site from any device connected to the net.

Digg - If you are into world news, humor posts, and technology, Digg is probably going to be your choice. The site allows you to create a profile and have followers who can comment on your posts. Businesses that put premium at their link building strategies normally choose this site.

Pinterest - Pinterest is relatively new but it does make the list of top social bookmarking sites. It’s unique because it heavily relies on photos, images, and the designs. If your business is dependent on these, then the site will surely be your perfect haven.

Sunday, August 5, 2012

Why You Need Social Bookmarking Sites

Social bookmarking is the way of organizing and sharing bookmarks on the web. If there are some great stuff you wish to easily go back to as well as share with others online, you can place them in a bookmarking account. Other users can view these bookmarks, add the same links to their collection, and share them with more users. Quite convenient, don’t you think? No wonder that top social bookmarking sites are now being utilized by many businesses to promote their ventures.

There are several ways that a social bookmarking tool can be used in small business internet marketing. Perhaps the most common technique is by being a curator of information that are connected to your field. As an entrepreneur, you can aggregate the best content from all over the web and share them with your clients (or clients-to-be).

This will not only help disseminate quality information but also build your reputation as a leader in the industry. When you are able to share various links related to your niche, people will get the impression that you are indeed credible. A person who is always up-to-date and ahead of the game automatically builds a reputation for him or herself.

Another way you can utilize top social bookmarking sites is by putting together testimonials from satisfied clients. Even in the online world, word-of-mouth is powerful when it comes to marketing a venture. If your customers are happy with your product or service, they will certainly be more than willing to testify of their experience. You can collate positive feedback in your bookmarking site and let the public know how worthy you are of their consideration.

Wednesday, August 1, 2012

More Article Marketing Tips

Another effective article marketing strategy is to research for keywords that can be used for the write ups. These keywords can be significant in several ways. One, it can help you with search engine optimization. Two, it can make your write-ups more readable. Three, it can also make them memorable. Quite often, readers recall information through key terms repeatedly used throughout an article. If you can choose a keyword or phrase that will reflect the very gist of your work, then it will make things a lot more favorable.

Crafting a good title is also one of the simplest article marketing tips you should consider. Title is what the readers see first so it has to create an impact. Imagine if you’re checking out your social media account and come across an article teaser. Would you click on the link if the title sounds drab and uninviting? No, right? Hence, while it’s ideal to put your keywords on the title, don’t be too caught up with it that you forget to consider whether it still sounds sensible and enticing.  You must ensure that your title is optimized and appealing at the same time.

The next pointer you should take note of is to publish your work on reputable sites. Ideally, you should have your own site or blog to post all articles on. This gives you full control of everything. It establishes your reputation too. As you know, having your own “hub” makes a huge difference.

But, if you don’t have your own site or you simply wish to distribute your articles further, what you can do is have them published on well-respected directories. These sites are already positioned well in the search engines. The online public knows of them too. Hence, posting on them can make you enjoy high visibility.

These are the basic article marketing tips you should know if you are new to the method. This should be a part of a bigger internet marketing plan. Try it on your business and see how beneficial it can be.