First, you should know how to write. If you have never written before, don’t panic. As long as you have a good command of the language and you are willing to learn, you can definitely find your way around copywriting.
As a search engine expert- wannabe, you have to understand the value of content. The online public does not exactly search for images or videos most of the time; they search for information or content. If you can write quality content optimized by certain keywords, people will likely find you more easily.
Of course, you have the option to hire someone to do the writing in your instead. However, if you truly want to be an expert in the field, you cannot afford not to write. Writing campaign is the pulse of SEO and without knowing how to write, you can never call yourself an expert.
Another thing you must have is web analytic skills. Training yourself to become an SEO expert means training yourself to observe how the online public behaves particularly when on your site. This will enable you to gauge how successful your efforts are. If they don’t seem to work, you would be able to modify them as soon as you notice fruitlessness. If they seem to be working well, then you can keep right on track. Being able to analyze the behavior of your prospects can help you stay right on top of the game.