What Is SEO And Why Is It Prevalent Online?

What is SEO?  If you have been asking this question over and over, then you need not ask more.  In this article, we will talk about the basics of Search Engine Optimization and why the entire cyberworld is going gaga over it.

Basically, SEO is the process of promoting and improving a website to make it rank highly on the search engine results pages (SERP).  There are a lot of factors involved in it, but the sole goal is to be more visible in the internet community.

So you may be asking, “What’s so important about ranking high in the SERP? You can be more visible by tapping social media, right?”  Well, it may be true that social networking can help improve visibility, but, it can never be on a par with how search engines work. 

See, search engines provide you with your target audience on a silver platter.  No other platform or methodology can do that.  Once a person types his or her queries into the search box and ends up on your website, you automatically got a potential client right there.  This is absolutely far from joining a social networking site and waiting for someone to take notice of you, which, may take forever.

Hence it is no wonder that many online companies invest time and finances in learning what is SEO and how it can be utilized to optimize their profitability.  As competition has never been any stiffer, this is the moment to exhaust all means to beat everyone else online.