|Being cool is not enough. You need quality as well.|
You must have heard of Search Engine Optimization (SEO) but did you know that it is performed in two ways? One is through on-page optimization while the other is off-page. The former utilizes techniques from within to promote the site, while the latter makes use of backlinks from the outside to get to the same goal. In this article, let’s talk about basic SEO tips done in both of these ways.
The first thing you need to work on is the content. Your site may look cool and groovy but if it’s empty in substance, it can’t get anywhere. Remember that the internet public is always searching for useful information. If you want them to follow you, you’d better have something to give them.
Now, you may be wondering what to exactly put in your site when all you know is the name and price of what you’re offering. Well, you’re up for a wonderful surprise. Truth is, there are a lot of things that can constitute the content of your site.
See, your website can be a convenient source of a lot of information. You can use it as a channel to share various things to your target market. For example, if you are into selling anti-acne items, you can focus your content on things related to them. Why not talk about the meaning of acne and why does it appear? Can you treat it? How? Writing about these things can entice prospective clients because it can provide new knowledge on something they are interested about. Needless to say, it is one of the easiest ways to create quality content and also one of the most practical search engine optimization tips you can do.
In the next post we will tackle the basics of keyword research.