Create title tags. Title tags are what inform the spiders and the readers what a web page is all about. This is equally valuable when you optimize a web page because titles are also shown in search engine results. They must be sensible and attractive enough for the readers because the more they get enticed, the more they would likely visit your site. Then, this can lead to increased traffic and profitability.
Link within your site. It is best that you practice linking within your site. If you have a post related with another, provide the link to it on the same page, if not within the content. This will lead the spiders to explore other parts of your site. Naturally, the more they delve into your pages, the more they can index you for better ranking. Besides this advantage, creating internal network of links can help your followers discover more information about your niche.
Write good copies. Gone were the days when it came easy to trick search engines through various SEO tactics. They’re now using sophisticated ways in indexing sites and they can be tough to keep up with; frequent use of keywords no longer work. So, to play safe, always produce good copies. Make them informative in content and proper in form. Make them sound as natural as possible. This way, the spiders would “think” your content is of true value.
These are some of the effective ways on how to optimize a web page. Practice them in your site and see the difference they can create.