When choosing an SEO company, it is recommended to check their site out. It must be in a competitive rank in the search engine results pages. If they’re at the bottom, then how could they make your site appear on top? That would be a long shot, right? Hence, don’t even think of taking your chances in a company like this.
Tactics is also a factor when selecting the SEO firm you’re going to work with. A good company would be able to enumerate a number of legitimate methods on how they can optimize your site. Yes, legitimate methods only. See, there are SEO companies who know nothing beyond spamming and you wouldn’t want to have anything to do with them. They will not only waste money but drag your venture’s reputation down as well.
Finally, money is also a factor when choosing an SEO company. In the case that a firm can’t quote a specific price because they only give it to those who are sure to use their service, ask of their average fees instead. This can give you a clue on how much your site may cost. In the case that the firm quotes you a rather high charge and you really want to hire them, ask if they have payment plans instead. It can let you pay in a period of time rather than getting hit with a huge upfront fee.